The BIMI is a text file with a specific format, which at the time of delivery of the email to the recipient and once verified the other authentications (DMARC, SPF or DKIM) the BIMI file displays the logo in the inbox to the subscriber. In much the same way as other email authentications, such as DMARC, SPF or DKIM. Unfortunately, this is not the case, below is an image with the current support as of March 2022 for BIMI. Increasing deliverability in email marketing.Īt this point, you are probably wondering if it is available to all ISPs. In this way, BIMI allows you to display your company logo in subscribers’ inboxes when the particular domain is verified through technical requirements. At a time when the role of privacy is so important, all those measures that allow us to generate more trust with subscribers will be of vital importance.īIMI was formally launched in February 2019, the original idea of BIMI was to help companies build trust with their subscribers and prevent third party scams/phishing. If you have not implemented them yet, what are you waiting for? What is BIMI, its benefits and how does it work?Ī survey conducted by RedShift has estimated that BIMI can bring 90% more trust with the consumer. First we will talk about BIMI and then Google Annotations, in short, these two protocols allow your company to highlight your brand content, such as the logo in the case of BIMI or promotional content in the case of Google Annotations. In today’s post we bring you two features to improve the performance of your email marketing campaigns.
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